{"title":"🌅 Hinode Sale: 20% OFF Japanese Breakfast Essentials","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/files\/2026-07-08-JFC-Japanese-Breakfast-Category-Homepage_1024x1024.png?v=1784512698\" alt=\"\" style=\"margin-bottom: 40px; float: none;\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\n\u003cp\u003eStart your morning with 20% OFF JFC’s Japanese Breakfast Essentials! 🌅🍚\u003c\/p\u003e\n\u003cp\u003eThere is a quiet kind of magic in the first hour of the day. In Japan, people climb Mount Fuji to witness Hinode (日の出), the first sunrise, as a moment of hope, stillness and fresh beginnings. 🗻 Before the day gets bata-bata (バタバタ) busy, breakfast can become your own gentle pause, a small ritual that helps you feel grounded before the world starts asking for your attention.\u003c\/p\u003e\n\u003cp\u003eYou do not have to climb a mountain to find that feeling. JFC is bringing you 20% OFF our Japanese Breakfast Essentials collection, inspired by Ichiju-Sansai (一汁三菜), meaning “one soup, three dishes.” Build your own morning sanctuary with hoka-hoka (ほかほか) Koshihikari rice (こしひかり), rich Kita no Miso (味噌), silky Kinugoshi Tofu (絹ごし豆腐), and savoury Hokke Hiraki (ほっけ開き). Like climbing Mount Fuji one station at a time, each ingredient brings you closer to a breakfast that feels balanced, nourishing and complete. 🥢\u003c\/p\u003e\n\u003cp\u003eAs the Japanese phrase \"Asameshi Mae\" (朝飯前) suggests, some things can feel effortless “before breakfast.” With the right ingredients ready at home, starting the day with intention can feel beautifully simple. Pour the tea, breathe in the steam, and give yourself a morning that feels calm, warm and completely yours. 🍵✨\u003c\/p\u003e\n\u003cp\u003eStart your morning peak with the right breakfast.\u003c\/p\u003e\n\u003cp\u003eSale ends 05\/08\/2026. While stocks last.\u003c\/p\u003e\n\u003c\/div\u003e","products":[{"product_id":"48033gst","title":"Jasmine Green Tea 500ml","description":"\u003cp\u003eJasmine Green Tea 500ml\u003c\/p\u003e\u003cbr\u003e\u003cspan\u003eMade in\/Product of: Singapore\u003c\/span\u003e","brand":"Pokka","offers":[{"title":"Default Title","offer_id":41261473071257,"sku":"48033","price":1.84,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/products\/48033.png?v=1633092567"},{"product_id":"48032gst","title":"Japanese Green Tea 500ml","description":"\u003cp\u003eJapanese Green Tea 500ml\u003c\/p\u003e\u003cbr\u003e\u003cspan\u003eMade in\/Product of: Singapore\u003c\/span\u003e","brand":"Pokka","offers":[{"title":"Default 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clearfix\"\u003e\n\u003cp\u003e\u003cstrong\u003ePlease store your rice in a cool, dry place, as improper storage can lead to insect infestation. Rice is not suitable for long-term storage, so we recommend avoiding large purchases. If you encounter any issues, kindly contact us within one week of receiving your order.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003ca href=\"https:\/\/mel.jfconline.com.au\/pages\/returns-and-cancellation\"\u003eF\u0026amp;Q\u003c\/a\u003e\u003ca href=\"https:\/\/syd.jfconline.com.au\/pages\/returns-and-cancellation\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/syd.jfconline.com.au\/pages\/returns-and-cancellation\u0026amp;source=gmail\u0026amp;ust=1726613996835000\u0026amp;usg=AOvVaw26gWPlYSoDmHBVg4eKOXl5\" data-mce-href=\"https:\/\/syd.jfconline.com.au\/pages\/returns-and-cancellation\" target=\"_blank\"\u003e\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"collapsible-content collapsible-content--all is-open\" id=\"FAQ-content-question_nGVDaK\"\u003e\n\u003cdiv class=\"collapsible-content__inner rte clearfix\"\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003eKoshihikari 5kg Japan Nigata\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003eMade in\/Product of: Japan\u003c\/span\u003e\u003c\/p\u003e","brand":"Fujii","offers":[{"title":"Default Title","offer_id":41359157231769,"sku":"39635EC.KP","price":74.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/products\/39635.png?v=1634306996"},{"product_id":"31487","title":"Yon dan Natto 184g","description":"\u003cp\u003eYon dan Natto 184g\u003c\/p\u003e\u003cbr\u003e\u003cspan\u003eMade in\/Product of: Japan\u003c\/span\u003e","brand":"J-Basket","offers":[{"title":"Default Title","offer_id":41387189469337,"sku":"31487.KP","price":3.52,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/products\/31487.png?v=1634776189"},{"product_id":"48010","title":"Ao Kappa 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Rice is not suitable for long-term storage, so we recommend avoiding large purchases. If you encounter any issues, kindly contact us within one week of receiving your order.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\u003ca href=\"https:\/\/mel.jfconline.com.au\/pages\/returns-and-cancellation\"\u003eF\u0026amp;Q\u003c\/a\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan class=\"second-desc\" data-mce-fragment=\"1\"\u003eJapanese Rice Hokkaido\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e  5kg\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"J-Basket","offers":[{"title":"Default Title","offer_id":44090115555481,"sku":"35866EC.KP","price":36.4,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/files\/35866.png?v=1712628518"},{"product_id":"mishima-pirikara-ninniku-furikake-200g","title":"MISHIMA Pirikara Ninniku Furikake 200g","description":"\u003cp\u003e\u003cspan class=\"second-desc\"\u003eSeasoning Compound Spicy Garlic\u003c\/span\u003e\u003cspan\u003e 200g\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c!----\u003e","brand":"Mishima","offers":[{"title":"Default Title","offer_id":44729574686873,"sku":"36396","price":12.32,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/files\/36396.png?v=1723089373"},{"product_id":"hana-sokuseki-tofu-miso-soup-54-9g","title":"HANA Sokuseki Tofu Miso Soup 54.9g","description":"","brand":"Hanamaruki","offers":[{"title":"Default Title","offer_id":44794530136217,"sku":"33696.KP","price":2.48,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/files\/33696.png?v=1725236542"},{"product_id":"hana-sokuseki-negi-miso-soup-54-6g","title":"HANA Sokuseki Negi Miso Soup 54.6g","description":"","brand":"Hanamaruki","offers":[{"title":"Default Title","offer_id":44794533216409,"sku":"33698.KP","price":2.48,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/files\/33698.png?v=1725236794"},{"product_id":"hana-sokuseki-wakame-miso-soup-54-6g","title":"HANA Sokuseki Wakame Miso Soup 54.6g","description":"","brand":"Hanamaruki","offers":[{"title":"Default Title","offer_id":44794536853657,"sku":"33700.KP","price":2.48,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/files\/33700.png?v=1725237278"},{"product_id":"marukome-sokuseki-genen-12pc-186g","title":"MARUKOME Sokuseki Genen 12pc 186g","description":"\u003cp\u003e\u003cspan\u003eInstant MisoSoup Ikkyusan Sokuseki Genen（Reduced salt） 12pc 186g\u003c\/span\u003e\u003c\/p\u003e","brand":"Marukome","offers":[{"title":"Default Title","offer_id":44794539475097,"sku":"36456.KP","price":4.24,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0598\/3879\/1833\/files\/36458_2.png?v=1726032218"}],"url":"https:\/\/mel.jfconline.com.au\/collections\/japanese-breakfast-2026-sale.oembed","provider":"JFC Online Melbourne","version":"1.0","type":"link"}