Unagi All Day – Celebrate with JFC!

Say "Doyō no Ushi no Hi" with 20% Off Unagi at JFC

In Japan, 土用の丑の日 (Doyō no Ushi no Hi) is a time-honoured tradition when people eat うなぎ (Unagi) to restore energy and prepare for the peak of summer. Celebrated since the Edo period (1603-1869) , it’s believed that eating eel on this midsummer day helps combat疲労 (fatigue) and boost stamina.

At JFC, we’re marking the occasion with a curated collection of Unagi dish ingredients (鰻料理) so you can enjoy unagi from morning to night, just like in households across Japan.

How Japan eats Unagi on this day:
🥢 Unagi Don (うなぎ丼) for breakfast – simple, nourishing, and full of energy
🍱 Grilled Unagi Bento (鰻弁当) – perfect for lunch on the go
🍙 Unagi Onigiri (うなぎおにぎり) and crispy snacks for midday breaks
🍚 Kabayaki-style Unagi (蒲焼き) with rice for a comforting dinner
🍢 Ochazuke with Unagi (鰻茶漬け) to finish the day light and warm

Whether you’re sharing a meal with family or enjoying a quiet moment solo, this seasonal favourite delivers bold flavour and cultural depth in every bite.

🛒 Browse our full うなぎセレクション now and celebrate this cherished Japanese tradition.

📅 Order yours in time to celebrate The Day of the Ox.
🎋 Sale Ends 04/06/2025. While Stocks Last.